Investigación de mercados (Registro nro. 556)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00832nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231107s9999||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789706863669 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel Carl , Gates Roger |
| 245 #0 - TITLE STATEMENT | |
| Title | Investigación de mercados |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a Edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Editorial Cengage Learning |
| Name of publisher, distributor, etc. | México |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 686 p. |
| Dimensions | 13,5x20 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Escrito por un investigador de mercados de tiempo completo (Gates) y por el fundador de la cátedra de esta disciplina en el campus de Arlington de la Universidad de Texas (McDaniel), Investigación de mercados logra que el estudiante comprenda a fondo todos los aspectos de esta rama del marke-ting en gran parte gracias a que desmitifica sus aspectos más técnicos. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Empresa |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercado y Clases |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Estantería D Fila 2 | Biblioteca Stanford | Biblioteca Stanford | Biblioteca Cerrada | 08.11.2023 | 0661 | Contabilidad | CONT0661 | 08.11.2023 | 08.11.2023 | Libros |
