Gurús del Marketing (Registro nro. 504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231107s9999||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789972320637 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330370 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Javier Lozano N. |
| 245 #0 - TITLE STATEMENT | |
| Title | Gurús del Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a Edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Editorial Palomino |
| Name of publisher, distributor, etc. | Perú |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 162 p. |
| Dimensions | 15x21 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En la actualidad, el Marketing es indispensable para cualquier empresa que desee sobrevivir en un mundo tan competitivo como el nuestro. Entonces, como el Marketing moderno nos afecta a todos (consumidores y empresarios), es necesario conocerlo. La función de los encargados del Marketing de una empresa es romper la homogeneidad de los productos, y convencer al cliente de que su producto es el que realmente va a satisfacer sus necesidades |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de Negocios |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercados de Negocios |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Estantería D Fila 1 | Biblioteca Stanford | Biblioteca Stanford | Biblioteca Cerrada | 08.11.2023 | 0597 | Marketing | MECAD0597 | 08.11.2023 | 08.11.2023 | Libros |
