La Fuerza de publicidad (Registro nro. 497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231107s9999||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788448128210 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330370 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marcal Moline |
| 245 #0 - TITLE STATEMENT | |
| Title | La Fuerza de publicidad |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a Edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Editorial McGRAW-HILL |
| Name of publisher, distributor, etc. | Madrid |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 483 p. |
| Dimensions | 21x28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marçal Moliné es uno de los grandes de la publicidad española de todos los tiempos y uno de los publicitarios que más ha trabajado en la construcción de marcas, como puede comprobarse en todas y cada una de las páginas de su magnífico libro "La fuerza de la publicidad", que recomiendo leer, releer, y aplicar lo que en él se dice." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Anuncios |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creatividad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Estantería D Fila 1 | Biblioteca Stanford | Biblioteca Stanford | Biblioteca Cerrada | 08.11.2023 | 0590 | Marketing | MARK0590 | 08.11.2023 | 08.11.2023 | Libros |
